L.A. Casting Call

To promote WestJet’s non-stop flights to L.A., we held a fake casting call inviting Canadians to audition for a film that wasn’t real. Instead, we surprised participants with free trips—so they could star in their own L.A. adventures.

Recognition:

  • 2024 Anvil Awards | Silver | Non-Broadcast, Long Form Video

Retargeting Video Assets

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Vacation Flex

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Let's Tokyo Karaoke