WestJet needed help promoting a seat sale. So, we had a seat sale; anonymously posting an ad for a sun chair on Kijiji. When the buyer showed up, we surprised them with additional seats to the beach. We figured if someone was willing to buy a used sun chair in the middle of winter, they were clearly in need of some real warmth.

Recognition:

• 2025 Webby Honoree | Advertising, Media & PR - Online Guerrilla & Innovation category

• 2025 ANA In-House Excellence Awards | Branded Content (Small Teams)

• 2025 ANA In-House Excellence Awards | Social Media (Small Teams)